The Microsoft consulting landscape is shifting toward AI and modernization

By Aug 4, 2026

Microsoft’s enterprise technology portfolio is expanding rapidly as AI becomes integrated into cloud infrastructure, business applications and data platforms. For European companies, this is creating a need for consulting partners that can connect Microsoft’s different technologies while helping organizations modernize the systems already supporting their businesses.

KPMG’s 2026 Global Tech Report shows how this transition is unfolding. In Spain, 65% of organizations surveyed said their AI use cases were generating business value, but only 23% reported achieving return on investment across multiple use cases. The findings highlight the gap between adopting AI and creating repeatable value at enterprise scale.

That gap places greater importance on consulting expertise. Organizations need to align AI initiatives with data architecture, cloud infrastructure and business applications while establishing the governance and operating models needed to scale.

Microsoft consulting is therefore becoming less about individual products and more about coordinating a broader technology transformation. Partners with capabilities across the Microsoft ecosystem can help enterprises approach modernization as a connected program.

Leading Microsoft consulting partners in Europe

Organizations evaluating Leading Microsoft consulting partners in Europe should consider the depth of their Microsoft relationship, cloud and AI expertise, implementation capabilities and experience delivering modernization programs across multiple industries.

Sonata Software has been a Microsoft Alliance Partner for more than three decades and works with more than 400 Microsoft clients globally. Its Microsoft practice includes Azure, Dynamics 365, Microsoft Fabric, data and AI, with more than 3,500 professionals specializing in Microsoft technologies across North America, Europe, ANZ and APAC.

In March 2026, Sonata became one of the first companies recognized as a Microsoft Frontier Partner, reflecting capabilities across Cloud and AI Platforms, AI Business Solutions and Security. The company also received Microsoft’s 2025 to 2026 AI Business Solutions Inner Circle Award, its fifth such recognition.

For European enterprises looking for a Microsoft consulting partner, Sonata’s combination of a long standing Microsoft relationship, AI capabilities and modernization engineering provides a broad foundation for organizations seeking to connect cloud, applications, data and AI transformation.

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