UEFA calls on eSports organisers to develop eSports tournament for Euro 2020

uefa esports

The Union of European Football Associations (UEFA) is calling on eSports organisers to create, develop and operate an official eSports tournament that coincides with Euro 2020.

The idea is to make a tournament with online rankings and, subsequently, a physical event coinciding with the European championship of selections.

Now, UEFA has launched the process for interested companies to present their candidacies to create, develop and operate an official tournament of these characteristics. The selected company will be responsible for all aspects, such as the format of the tournament, the rules, the physical organization and the retransmissions.

uefa esports
Guy-Laurent Epstein

“We’re looking at the market with interest, although in my opinion what’s currently popular are shooting and strategy games, and that’s not us,” said UEFA marketing director Guy-Laurent Epstein, in an interview with Palco23.

“Football and sport simulation games still occupy a very small space in the eSports landscape, and that is a fact. It is a weakness and an opportunity. Everyone talks about it, but not many people have managed to do a lot of business. It’s perfect if you can extend the window with new products, but there’s a lot to do,” he added.

A recent Newzoo marketing intelligence report estimates that the global eSports audience is at 385 million people, with this figure expected to grow by 50% by 2020. With its high viewership and engaging demographics, eSports is attracting brands and sponsors from an array of industries. In fact, since the start of 2016, more than 600 eSports sponsorships have been secured.

The new UEFA eSports Tournament would encompass several online qualification events and one physical event.

The Process

Phase 1 – Expression of Interest

Prospective organisers wishing to participate in the process should notify UEFA by email and provide the following information:
• Full corporate name
• Address, telephone number and email address of contact person
• Details of similar contracts held or similar events previously organised

The e-mail should be send to both peter.dennis@uefa.ch and thomas.cox@uefa.ch by no later than 12 noon (CET) on 21 September 2018.

Phase 2 – Request for Proposals Process

UEFA will select appropriate organisers to participate in a request for proposals (RFP) process on the basis of UEFA’s understanding of the relevant entities’ experience in delivering similar projects.
The RFP document will outline the UEFA requirements and provide further details of the information required to be included in any proposals.

The Timetable
The proposed timings set out below are subject to change at any time, as deemed necessary by UEFA.
• Expression of interest deadline – 12 noon (CET) 21 September 2018
• RFP document issued – 24 September 2018
• Submission of proposal deadline – 12 noon (CET) 10 October 2018
• Presentation session in Nyon for shortlisted bidders – Week of 15 October 2018

eSports has rapidly transformed from a collection of enthusiastic video gamers who would meet at conventions to play Call of Duty or League of Legends, into a worldwide professional phenomenon with an ever growing and expanding community, according to The Sociable.

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