UNESCO is launching the first-ever web platform dedicated to World Heritage and sustainable travel, World Heritage Journeys of the European Union.
World Heritage Journeys invites travellers to journey along four cultural heritage itineraries — Royal Europe, Ancient Europe, Romantic Europe and Underground Europe — which intertwine to tell fascinating stories of Europe’s heritage and history.
The website has practical information and tools to support travellers in planning their European holidays based on local knowledge about the destinations’ cultural heritage.
The platform also contributes to the goals of the 2018 European Year of Cultural Heritage.
On September 15 UNESCO opened its doors for the first time after 70 years of service to the heritage of humanity for the European Heritage Days.
The next European Heritage Days will take place in Armenia on Saturday, September 22. The events in Armenia are held under “The Art of Sharing” title.
According to Greek Reporter, “the international congress ‘Greece, Magna Greece, Europe’ held in Reggio Calabria, Italy, on Saturday and Sunday, will pay homage to the roots of Europe and its founding values” as part of the European Heritage Days
European Heritage Days have been organized every year in 50 European countries that joined the European Cultural Convention.
The World Heritage Journeys will play a key role in attracting Chinese visitors to Europe for the 2018 EU/China Tourism Year, an initiative led by the European Commission and the Ministry of Culture and Tourism of the People’s Republic of China in collaboration with the European Travel Commission (ETC).
The ETC consortium, which includes the likes of Travelport, Eurail Group, and National Geographic, will work in close cooperation with the United Nations Educational, Scientific and Cultural Organization (UNESCO), according to Inventures.eu.
“Through these rail journeys, Chinese travelers can experience Europe’s World Heritage easily and sustainably, through the EU’s exceptional transnational rail network. We’re thrilled to share these new World Heritage Journeys with the growing Chinese travel market,” said Frank Biasi, Director of Digital Development and Travel, Maps Division at National Geographic.
As part of the campaign, National Geographic will create a short form campaign video showcasing the sites and heritage journeys by rail, which will be shared on National Geographic social platforms in China.
The ETC consortium’s aim is to promote the World Heritage Journeys of the European Union platform by rail, which features unique itineraries and experiences developed by UNESCO and National Geographic. The platform is co-funded by the European Union and promotes sustainable travel to some of the most remarkable World Heritage sites in Europe.
In Portugal, Portugal Ventures, which invests in seed rounds of Portuguese startups in tech, life sciences, and tourism, is holding a “Call for Tourism” to promote projects and startups that highlight Portugal’s culture and heritage after investing €2 million in two tourism startups, according to Portugal Startups.